LORANCE SMITH RGD

Creative leadership at the intersection of brand, design, and business.

A career built across three worlds: studio ownership, agency creative leadership, and design at a SaaS company. Nearly a decade at Intuit leading brand and marketing experience design for QuickBooks across Canada, Latin America, and the US accountant segment. Known for building creative cultures where designers are trusted partners to the business, and where that trust extends to the cross-functional relationships that make the work matter.

Work

A selection of projects that reflect the range, rigour, and strategic thinking behind the work.

QuickBooks international launch

Leading a simultaneous multi-market launch across APAC, EMEA, and the Americas, and the process, alignment, and cross-functional leadership that made it possible.

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Choose your own journey

A personalization exploration for the QuickBooks website that became the default experience in Canada and the US, with variations rolled out across the UK and Australia.

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giraffe & friends brand launch

A full brand build for a new RESP market entrant, from competitive audit through identity, website, and TV launch.

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Clock in for the cure

A fundraising campaign that reframed donations from dollars to work hours, surpassed its 4,000-hour target, and was rolled out nationally.

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SeaWheeze mantra wall

An 18-foot digital installation at the Lululemon SeaWheeze half marathon, where participants added personal mantras and photos to a live public display.

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Medtronic global campaign

A global pacemaker campaign led out of Toronto, coordinating across offices in New York and India.

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Who I’ve worked with

What people say

“He played an important role not just in delivering strong work, but in helping shape the processes, collaboration culture, and ways of working within the team. He has a way of bringing structure and clarity to complex challenges, and his contributions consistently improved both the quality of the work and the experience of the people around him.”

“He is incredibly collaborative, maintains a very high bar for his team, and constantly pushes the team to innovate. While managing a team of designers, he would proactively work with me to manage expectations, timelines, and priorities while also rolling up his sleeves to meet urgent asks. The speed at which my team was able to move, the degree of innovation we were able to deliver are all directly linked to the incredible support we had from Lorance and his team.”

“His work is meticulously executed, and he has the uncanny ability to really understand what a client is asking for and elevate the ask to achieve incredible creative work. He is a true innovator when it comes to technology and leveraging different mediums. Lorance consistently goes above and beyond for his team and his clients.”

Get in touch

Have a project, an opportunity, or just want to connect? I’d welcome the conversation.

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