Sears Tree of Wishes
A Facebook App developed to promote Sears’ Holiday Tree of Wishes program. The goal was to increase “Likes” on Facebook and appeal to a younger crowd. Once a visitor “Liked” the page an ornament was added to the Tree of Wishes with their name and a donation of $1.00 was made to the Children’s Wish Foundation. After “Liking” the page users could also create holiday themed e-cards to share with friends and family. The app would also prioritize the ornaments of any of your Facebook friends so that they would show up on your Tree. When the promotion ended the app had nearly doubled Sears’ followers on Facebook with 70,000+ new “Likes” in a 2 month span.