giraffe & friends Branding
When the client (an RESP provider) came to us, they were in the early stages of starting their business and had nothing but a name (Provenance Life Insurance at the time) and logo, in terms of branding. After doing a competitive analysis, we came up with giraffe & friends. A playful, trustworthy brand, that communicated to new parents in an honest and straightforward manner, allowing them to stand out from their competition.
Giraffe & Friends Life Insurance Company